Job Title: Field Marketing Coordinator                                                

Department/Business Unit: Marketing

Reports to: Marketing Manager         

Status: Full-Time

FLSA Status: Exempt 

Job Summary

The Field Marketing Coordinator is to serve as the bridge between our national brand vision and the unique needs of our franchise locations. This role is equal parts strategist, trainer, and trusted advisor—someone who can identify local marketing gaps and introduce customizable and scalable plans that they are able to execution to grow their business.

If you love rolling up your sleeves, building relationships, and turning insights into action, this is your moment.

Responsibilities/Duties

• Serve as a community-building role model by actively engaging local business networks.
• Facilitate connections between franchisees in key markets while also establishing a collaborative blueprint for others to follow.
• Conduct on-site and virtual evaluations of franchise marketing efforts to identify pain points, missed opportunities, and local strengths.
• Analyze performance data and customer personas and engagement metrics to inform tailored marketing and operational strategies.
• Collaborate with franchisees to co-create action plans that align with both local goals and national brand standards.
• Deliver hands-on training sessions (in-person and virtual) on marketing tools, platforms, and campaigns.
• Proactively work alongside the operations team to provide ongoing coaching and support to ensure adoption and sustained success.
• Act as a liaison between the corporate marketing & operations teams and franchisees, ensuring feedback flows both ways.
• Track & report on the effectiveness of local initiatives within internal tools, providing regular updates to corporate leadership.
• Develop and maintain dashboards or scorecards to visualize franchisee performance and engagement with marketing programs.
• Host regular webinars or office hours to answer questions, share success stories, and build community among franchisees.
• Build strong, trust-based relationships with franchise owners and their teams to foster long-term collaboration.
• Champion franchisee voices in internal planning meetings to ensure their needs are reflected in national campaigns.
• Support franchisees in planning and executing local events, sponsorships, or community outreach initiatives.
• Serve as the subject matter expert for marketing platforms (e.g., CRM, email, social media schedulers).
• Troubleshoot technical issues and liaise with vendors or internal teams to resolve them quickly.
• Monitor usage and adoption rates and proactively re-engage underutilized locations.

Qualifications 

• Proven track record executing localized marketing strategies that drive measurable results.
• Experience training and supporting non-marketing professionals in campaign execution and platform adoption.
• Action driven personality with a strong ability to assess marketing performance, identify and communicate gaps to effectively respond with solutions.
• Proficient in analyzing KPIs, customer personas, and engagement metrics. 
• Ability to translate complex marketing concepts into actionable steps for franchisees.
• Comfortable acting as a liaison between cross-functional teams and external partners.
• Hands-on experience with marketing platforms such as CRMs, email marketing tools, social media schedulers, and local SEO tools.
• Self-starter with a proactive mindset and a passion for teaching and empowering others.
• Comfortable working in a fast-paced, decentralized environment with multiple stakeholders.

Education and Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field. Equivalent practical experience in a marketing or brand support role will also be considered.
• 3–5 years of hands-on experience in field marketing, franchise marketing, or supporting multi-location brands, with a proven ability to adapt strategies across diverse markets and teams.
• Experience in both B2B and P2P environments is highly valued, especially where relationship-building and localized engagement are key to success.

Physical Requirements

The position requires 50% travel with 80-90% of that taking place from December-April.

Work Environment 

Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is not exposed to weather conditions.

Liberty Tax is an equal opportunity employer.